OUR STORY
Isadaa- or ' This style ' is designed for contempory individuals who are influential, confident and expressive.
Those who aspire to be noticed for a distinctive sense of style and believe that fashion is a trend but style lives within. And to give expression to that individuality is what defines them and enables them to make a statement about themselves without the use of words.
'Isadaa ' created by Rotna Dutt for the discerning dresser, is a collection of sophisticated wardrobe staples, intricately detailed and reflects the aspirational lifestyle of today's individuals.
The collection is an expression of Rotna 's creativity that embraces both traditional and modern aesthetic sensibilities.
This debut collection marks her transition from a several decades old career as an Advertising, Media and Publishing professional and Entrepreneur to a fashion designer .
Completely self taught , Rotna an artist by birth , is today totally immersed in her joy of creating exclusive fashion wear with quality fabrics ,sewn together with finesse by trained craftsmen.
Her creativity finds expression on fabrics with the usage of large images and vibrant colours, which form some of her signature prints.
Rotna 's range of graceful and elegant ensembles also include outfits with exclusive motifs intricately embellished in varied techniques on fine quality fabrics, and are hand crafted quality pieces.The subtle balance of vibrant colours and delicate hues, fine textures, attractive embellishments, attention to details and distinctive sillouettes , all combine to make the ' Isadaa ' collection a style statement.
At 'Isadaa' we believe style never goes out of fashion. And each individual 's unique style leaves a lasting impression. Every 'Isadaa' product has been created keeping 'YOU ' and your style in mind. So when you choose to wear our collection, You make 'Isadaa' distinctively' YOURS '
